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Why is it so hard to implement social good tech?

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I came across this video essay by Laura Walker Hudson, the CEO of Social Impact Lab, which houses the open source messaging system Frontline SMS. She speaks of her experience trying to implement scalable implementations of tech-for-good. She profiles why it’s so hard to get projects off the ground — from the complicated tech questions, to getting the human-centered design right, to finding sustainable project partnerships.

Her focus is on implementing tech-based interventions in the developing world, in the context of ICT4D (info/communications tech for development). But the lessons & struggles she’s talking about apply to improving legal services in the US, Canada, Europe and elsewhere.

This is essential watching for anyone working on a project to get good tech pilots off the ground — to help them prepare for working with partners in a healthy way, thinking about long-term sustainability, and navigating decisions about privacy, data, payment models, and engagement of users.

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It’s easy to hope that implementing a well-designed, excellent technical solution will go smoothly — but it’s necessary to prepare for the human factors of how to get organizations to change their workflows & mindsets — as well as how to get users onto the platform you’re building.

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Watch it to hear some of the common problems, as well as some takeaways to better plan for implementations.

Some of the takeaways:

  • Prep for the many tech choices you’ll have to make — do your research, lay out options, and don’t commit to one before you know that the people who are offering this tech have a sustainable business model & will be maintaining this tech
  • Have an organizational change plan, figure out how your tech will fit in the org’s  & stakeholders’ ecosystem.
  • Know your end users’ context — their literacy, tech access, power access, familiarity with tech — and choose a solution that fits these constraints
  • Have a varied toolkit, and select the right approach for your end users and local context
  • Take care about training. Do not invest in a tech system that will involve lots of heavy training unless you can sustain this. Try to get local ownership so they are bought into it, and trained in the system, so they can do local trainings without you having to do this
  • Provide incentives for local ownership, training, and implementations. Hand off to your project partners as much as you can.

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Categories
Current Projects Triage and Diagnosis

Text-enabled Legal Services

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I’m working on a project right now to bring court reminder messaging systems into some California courts.  I’ve been reaching out to different open-source platforms that offer text-messaging systems to be customized in local installations. I’ll be publishing a full-blown write-up of the project soon enough — but first a note about another pilot going on, that’s worth following.

Frontline SMS is certainly a front-runner here — and they are doing some explicitly ‘legal’ projects using their tech. Many of their projects are outside the US, where target audiences don’t have reliable Internet access but do have mobile phones — thus making text messaging a great vehicle for outreach, organizing & process management.  But they are also working on projects in the US.

Keith Porcaro, the Legal Project Director at Frontline SMS, just wrote a post about one of their collaborations with the Legal Services Corporation — to help people find & engage with local legal aid providers through a texting system.

The initial pilot system is simple — a person can text a central number with their zip code & then find the contact info for the nearest legal aid office. But the system could be scaled up to include appointment-making, reminders, and coaching.

Piloting SMS for Legal Aid,

by Keith Porcaro, August 5, 2014, FrontlineSMS, http://www.frontlinesms.com/2014/08/05/piloting-sms-for-legal-aid/

Legal aid in the United States is broken. Legal Services Corporation (LSC), the country’s primary funder of legal aid organizations, estimates that about half of eligible clients are turned away from the organizations it funds, and about eighty percent of the civil legal needs of low-income Americans remain unmet.

The problem starts from minute one, when a new client, unfamiliar with the legal process or the legal aid system, struggles to determine what to do next, who to turn to for help, or even what questions to ask to find help. The day-zero chaos a person faces before finding the right individual, department, or organization to provide help, and the time spent redirecting clients who have guessed wrong, adds up to a daunting burden for everyone in the system.

Technology can help solve this problem. To that end, LSC has recently deployed a “Find Legal Aid” page on their website, allowing anyone with an Internet connection to look up the nearest LSC-funded legal aid office to their address or zip code.

It isn’t enough. In order to be eligible for legal aid with an LSC-funded organization, a client’s household income cannot exceed 125% of the poverty line, which for a family of four is just a shade under $30k/year. The rate of internet users in that income bracket is about sixty percent. That means that even if LSC did the very best job possible with outreach, publicity, and web design (no mean feats, mind), the best they could do is reach sixty percent of the people they are trying to help.

We can do more. Successful engagement with marginalized populations must come at every level of connectivity. Here, the missing link is SMS, which some 95% of people in the US have access to. Nonetheless, there remains skepticism on just how effective SMS can be, particularly in seemingly high-connectivity countries like the United States, where the unconnected are invisible to a majority that increasingly relies on technology to find and help others. Technology is more than a tool: it’s a habit, and expecting a person facing the chaos of a legal emergency to suddenly acquire a lifetime of Internet-savvy—and spend time at a library or workplace to do it—is unrealistic and unfair. To reach the unconnected, we need to find ways to provide information and services they need directly to their home, with the technology they already have. SMS can help solve this problem.

We wanted to prove how easy it is to set up a legal aid lookup tool using SMS. So we did it. We used the data from LSC’s online legal aid lookup tool as a base, cleaned it up (there were some zip codes that pointed to the wrong place), and put that data into our own systems to create this demo (which is up for a limited time, and for US numbers only). To see it in action, text your zip code to 224-310-9108. You’ll get back the name, phone number, and website of your local LSC-funded legal aid office.

We can do even more. Using this system as a base, we can prompt clients to answer simple intake questions to direct them to the right department or person, or prompt them to book an appointment over SMS. Then, when the client arrives, their intake data will be ready and waiting. With the participation of independent, specialized legal aid organizations, we can expand the usefulness of the network even further, reaching low income people who aren’t eligible for LSC aid, or who need more specialized help, such as with immigration.

When someone realizes they need legal help, it’s almost always a pseudo-emergency, or it very much feels like one. Then, to make matters worse, one has to run a labyrinthine legal system, blindfolded. We can do better. SMS can be a key part of a multiplatform approach to inexpensively make finding legal help just a bit less painful, for client and provider alike. 

Open Law Lab - Frontline SMS

The FrontlineSMS:Legal Blog also has a collection of great observations about how mobile tech is being used to strengthen governance & rule of law around the world.

There are some projects around strengthening citizen’s access to law, the openness of resources, and connectivity of underprivileged people in the population.